Do you remember the good old days when you had to pay tons of money for software applications for your business, and then you had to hire or contract an IT specialist to install and maintain it for you? The good news is those days are behind us, thanks to “software as a service” (SaaS).

These days, for your business to thrive, you need an IT system that’s robust and functions at the speed of commerce. Furthermore, you need the ability to provide customers with the custom solutions and support they’ve become accustomed to. Software as a service allows companies to do all those things and more. Continue reading to learn how software as a service is revolutionizing the way companies do business.

SaaS helps marketing teams launch more elaborate marketing projects.


It’s a challenge getting all your team members to buy into a project when they don’t have the necessary tools for the undertaking. Project management software is the best software for marketing teams and creative teams trying to gain valuable insights into the buyer psyche.

Welcome Software’s project management tool offers project managers useful features like task management tools, social media calendars, analytics to help you tailor marketing campaigns to specific customers, and artificial intelligence. This powerful project management software also offers collaboration tools to help team members communicate and work better together especially remote teams.

Software as a service programs are stored in the cloud.


Cloud technology is one of the greatest innovations for small business owners who want to have a powerful enterprise IT infrastructure without the high costs and technical responsibilities. With software as a service being offered as a cloud service, you get the benefit of powerful software, such as contact center as a service (CCaaS) and unified communications as a service (UCaaS).

CCaaS solutions enable customer support and marketing teams to provide around-the-clock customer support and solutions. The customer experience is the most important factor in your company’s success, and with CCaaS, you can optimize customer service across multiple channels, including phone calls and the internet.

CCaaS vendors offer CCaaS tools with features like interactive voice response (IVR) for virtual call centers and chatbots and live chat capabilities for your website. Contact centers are the new standard in comprehensive customer service, and choosing the right CCaaS provider is key to providing a better experience and boosting customer satisfaction.

SaaS eliminates the need to hire an IT department.


As you read in the opening paragraph, there was once a time when merely having an IT infrastructure meant you also had to have an IT specialist, if not an entire IT team, to handle your infrastructure. Software updates were expensive and took a long time to install and integrate, not to mention bug fixes were an adventure unto themselves.

Even though many large corporations and government organizations rely on IT and network specialists to manage their systems, software as a service has made it easier for small businesses to build robust IT systems. The main benefit of software as a service is that the vendor manages the software through the cloud. That means if there are any updates or bug fixes, the vendor implements them, and you see the results almost instantaneously.

Software as a service is an innovation that has revolutionized the ways companies communicate with customers and even between departments. There is also software as a service tool like project management platforms that help project managers streamline workflows and get team members on the same page.

Not only is a software as a service convenient, but it also saves companies a lot of capital. One can only imagine what amazing tools software developers will come up with next.