The global pandemic and technology have changed how businesses large and small operate. With the global market booming and many businesses working remotely and online, now is a great time to brush up on your social media. The truth is that, as a business owner, you need to be where your customers are.

For now, that means you’ll want to be on Instagram—one of the most popular social media platforms. If you’re a business owner wondering how you can get started with an Instagram account you can advertise on, read on for things you’ll need to know and do.

Use what’s available.


The first step in setting up an Instagram account people will look forward to is by giving your Instagram page a professional look. If you are new to Instagram and aren’t sure about how to make graphics, one way to do it is to use an Instagram template for an Instagram post or Instagram story.

At places like Lucidpress, you’ll be able to find templates that really show off your own style and voice in an authentic way. You can also find a variety of free graphic design programs and apps that will allow you to upload product images, logos, custom fonts, and items related to your brand to come out with the perfect design.

On a program like Canva, you’ll even have access to stock photos from sites like Unsplash and Pixaby to create reels, stories, and more. One of the best ways to create posts that grab customers’ attention is through trial and error. Take the time to play with design apps like Canva and Pic Monkey and you’ll soon realize how easy it is to create posts that make sense for your brand.

Once you’ve mastered the design templates, placing an ad is as simple as boosting any Instagram post and setting budget and target audience preference guidelines.

Network with other businesses.


If you lack confidence in how to set up an Instagram account to show off your brand, take the time to watch your competition. Maybe, for example, you’re a company that specializes in bottled water home delivery and you’ve seen others showing off their services flawlessly. While you won’t want to copy other bottled water companies directly, becoming inspired by what they’re doing can be helpful.

In the meantime, reaching out to other companies and teaming up for collaborations can be a great way to share an audience. Consider sponsoring a joint event or participating in Instagram follow lists. The bigger you get your follower count, the better ad reach your posts will have.

Hire a professional photographer.


If you’re looking to take Instagram ads and posts up a notch, this is the right platform for professional photographers. Instagram is a platform that focuses on visual messaging. More than other platforms, customers will expect a professional look and feel on your Instagram page. If you hope to stand out in their feed, hiring a pro for ad content might be a good idea.

Get help on social media.


If you don’t have time to focus on Instagram and other forms of social media, it’s a good idea to reach out for help. Whether this means sponsoring an Instagram influencer and asking them to promote your product or outsourcing your social media work, it will pay off for your business in the long run.

The bottom line is that the global market and customer demand and expectations have brought us to the point where an online presence is critical to any business’s success. Your ability to effectively advertise on one or more Instagram accounts could be key to whether your business thrives or fails. Spending the time, resources, and money now to build an Instagram site you’re proud of is a great way to ensure success in the future. Best of luck to you and your business. See you on Instagram!