As Internet use continues expanding, electronic commerce, known as e-commerce, will keep increasing. E-commerce refers to the selling and purchasing of goods and services online, and the electronic transfer of data and money during such commercial transactions.

Statistics show that 40 percent of global Internet users made online purchases through desktop computers, smartphones, tablets, and other devices. Currently, more than one million online buyers participate in e-commerce, a figure expected to grow. While e-commerce has yet to outpace traditional in-store buying, shoppers’ Internet use and online behaviors contribute to the shopping they do in brick-and-mortar stores.

Small business owners, whether they decide to found an online or physical business, have the same considerations and preparations to make for a business venture. After they finance a company, they must fill the inventory and market their business to increase brand visibility and awareness. Making an Internet-based or brick-and-mortar business consumer and customer-friendly goes a long way in ensuring a company’s success.


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Acquiring products to sell in a startup shop doesn’t have to be stressful, time-consuming, or expensive. Entrepreneurs seeking inventory suppliers can find what they need via liquidation sites like DirectLiquidation. Through DirectLiquidation, business owners can obtain products by participating in wholesale liquidation auctions.

DirectLiquidation, a reputable B2B liquidation company, gives business owners access to liquidated pallets from small and large businesses and major retailers. Available liquidated goods bidders can obtain include clothes and accessories, home improvement tools, electronics, health and beauty products, furniture, baby supplies, and more. An online marketplace like DirectLiquidation provides superb packaging and shipping of high-quality products that arrive in excellent condition.

Creating a website for your liquidation business and establishing an excellent customer service team are some of the best practices to implement to make your company a success.


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Per the Pew Research Center, 82 percent of Americans stated that they consult online ratings and product reviews when making a first-time purchase. Sixty-five percent of Americans reported that they compare online prices to those listed in physical stores. For this reason, business owners must maximize their company’s Internet presence.

Business owners should make sure they curate functional websites that don’t crash often or interrupt a customer’s browsing and purchasing. Useful sites are those that include product photos, descriptions, and prices, as they let customers know what to expect of purchases.

The ‘About Us’ section on a company site can give browsers and shoppers information about the brand. Promoting a website and business via email ads, search result ads, and social media platforms like Facebook, Twitter, LinkedIn, and Instagram can increase web traffic to a site.


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Technological maintenance of a website to keep it functioning smoothly and enable monetary transactions is a crucial aspect of e-commerce. Powering websites with the best technology and the most robust enterprise software makes them capable of serving customers.

Listening to customer feedback and having excellent customer care and support teams enable businesses to increase customer satisfaction. A positive customer experience encourages customer loyalty, which increases the bottom line. Business owners can implement technology that makes them capable of reaching many customers simultaneously.

To optimize customer service operations, companies should use virtual call center solutions. The innovative call center software created by Bright Pattern equips businesses with a one-of-a-kind omnichannel platform that connects customers to call center agents via phone calls, emails, live chats, and SMS.

Callers may contact company call centers when they need information and assistance, or have concerns regarding products and services, or refunds and returns, for example. Having efficient call center software enables businesses to use chatbots and virtual assistants to provide convenient 24/7 customer service and self-service options, enhancing call center productivity and optimizing call center agents’ work.

Utilizing technology, the Internet, and digital marketing tactics, small business owners can make money with liquidated products by increasing their company’s visibility, motivating people to make purchases, and providing excellent customer interactions.