The beauty industry, by default, is all about appearance. Upon visiting a salon, customers may or may not return‚Äîdepending to the ambiance. If you depend mainly on social media marketing, you can’t afford to have an average looking barbershop, because that turns potential customers off.
This doesn’t mean you need to have an expensively designed business. You can still have a nice interior on a budget by recycling materials and exploring various DIY options. All in all, in planning your salon’s interior, you should consider making the most out of the space to ensure you create a comfortable and luxurious looking space. Here are a few tips that’ll help.
1. Pick a theme that goes with your branding.
Successful businesses understand who their target audience is and what services and price packages attract them. The same consideration applies when choosing a theme for your salon’s design. So, in deciding on the theme, try to adopt colors that are consistent with all your marketing and design elements. Since colors have meanings, make sure the ones you settle on agree with your brand’s message.
What’s more, if your customer base comprises prestigious people, try to add a few chandeliers or pendant lights and marble counters. For example, if your business is a barbershop, it might also help to purchase on the top reviewed barber chairs with a footrest with cotton or soft leather upholstery.
Speaking of durable barber chairs, you can find quality chairs on platforms like Kellar international. Kellar offers an excellent array of stylish and high-quality salon furniture and equipment. Their salon styling chairs and barber chairs are also perfect for nail salons, hairdressers, and aestheticians. Even better is the fact that their unique barber chair designs come fitted with a backrest, armrest, and footrest and go well with classically inspired or modern decor styles. Their stellar customer service involves being at their customer’s disposal when needed, making the experience a memorable one. Also, their barber chairs are very affordable, and they deliver all over the United States and Canada.
2. Be creative with the services you offer.
The beauty industry is also based on self-expression, so don’t discard what your creative mind is feeding you. Of course, there is a fine line between pretension and absurdity, but you’re still encouraged to explore your creativity. That being said, make sure you don’t get carried away. Remember, you have a budget to stick to.
Creativity goes beyond design; you can also get creative with your products and services. You could also display cosmetic products or jewelry either made by yourself or known jewelry brands that your customers can purchase if they so, please.
Companies like Kendra Scott offer top quality and carefully crafted pieces. They use natural materials like pure shells and stones to create durable, luxury necklaces, bracelets, rings, charms, and more. The best thing is that they donate a section of their annual earnings to causes that support women and children in unfortunate circumstances, to improve their standards of living and advance their knowledge. Awesome right?
3. Remember, first impressions matter.
The first time someone enters your salon is critical when it comes to first impressions. That is why you must have a clean and welcoming place awaiting your customers. Whether a new or existing customer, you’re responsible for making your customers comfortable and happy. You only have a single chance to make an excellent first impression with every new customer who walks in and so doesn’t take it for granted.
Situate your reception close to your salon’s entrance and make sure your reception desk is a statement piece. The point is to draw their attention to your front desk immediately when they enter. If possible, add a television and a magazine rack at the reception. This will engage your customers and keep them entertained and relaxed while waiting. Furthermore, you can embark on some additional DIY projects, if needed.
4. Try to consider all spaces.
Every corner of your salon reflects your brand and, therefore, needs equal attention and consideration. Be consistent throughout in theme and elegance. Also, put into consideration your outdoor setting. Use well-designed signage if you have large windows. Appealing window displays to promote brand awareness and visibility.