Launching a business comes with its fair share of challenges. As a business owner, you’re faced with the daunting task of selling your product idea to your prospective customers. Thankfully, several marketing tools are available for you to create awareness around your business.

You need to develop a pre-launch marketing strategy before the official launch of your business. The idea is to build buzz and excitement for your brand to enable you to hit the ground running when you launch. This article explores a couple of helpful pre-launch marketing tips.

1. Use beta testing techniques.


Beta testing will help you market your unique selling proposition (USP) to your target audience. Moreover, your USP should be predicated upon customer’s needs, competition, comparative advantage, and brand promise. A viable marketing strategy must highlight a brand’s unique selling proposition.

Beta testing also allows you to identify and address any issues with your product before its official launch. Most companies usually opt for closed beta tests to give a group of users the option of testing the products. The main objective of beta testing is to finetune a product to meet customer expectations.

With design automation software, you can use a single template to create many different product variants for testing. For example, CAD software saves designers and product engineers the time, hassle, and cost of developing design variants. More so, it automates specific repetitive tasks, invariably accelerating the design process and boosting productivity.

2. Run regular giveaways with promotional gifts.

Before now, creating promotional and print gifts was a time-consuming and complicated process. It made sense to outsource print design and production to specialized companies that provide such services. A notable example is Shutterfly, reputed to sell quality photo products at competitive prices.

Today, several cost-effective solutions exist to help you create personalized image gifts in less time. Take, for example, Pixa Prints, a UK-based company that produces premium quality photo prints products. You can use their innovative design tools to create your personalized design.

What’s more, Pixa Prints online photo printing software is compatible with many electronic devices ranging from mobile phones to laptops. You can use a mobile device to upload your company’s favorite photo to the software for canvas printing. The process is swift as photos can be uploaded directly from Google photos, Facebook, Instagram, and Flickr. The upside with online printing is that you can preview your canvas print to see how it’ll come out.

3. Don’t forget content marketing.


Your upcoming product launch will be more effective if you have attracted tons of traffic to your website. You can leverage content marketing to attract your target audience to your brand website. You can also write or commission writers and influencers to create honest product reviews for your brand.

When it comes to content creation, try to create valuable content that resonates with your target audience. Another lead generation strategy is to build an email list containing every visitor’s email address and personal information that accesses your website. You can email every contact on your mailing list as soon as you’re ready to launch your business.

4. Social media marketing.

In today’s business world, social media has become a viable tool for lead generation and brand awareness. Many businesses are leveraging the power of social media marketing to engage prospective customers and drive their marketing strategies. You can also leverage innovative social media analytics to gain meaningful insights that can come in handy in making strategic decisions.

Nowadays, marketing teams now use social media management tools to optimize their marketing processes. Furthermore, you can leverage influencer collaborations to create more extensive brand awareness for your business. When it comes to influencer collaborations, make sure you partner with credible influencers with a wide following on various social media networks.

5. Consider using product placement advertising.


Also known as embedded marketing, product placement is a marketing approach where brand references are integrated into another product. Product placement has become increasingly crucial for businesses looking to reach their target audiences without using traditional advertising methods.

What’s more, several notable brands offer product integration opportunities for other brands to market their products. Partnering with prominent brands will boost your credibility and build trust in the minds of your target audience. Moreover, the idea behind this advertising method is to subtly influence the perception of your prospective customers about your brand. There’s no gainsaying that product placement boosts brand recognition. In addition, this form of marketing translates to increased sales and profitability.