Whether you’re rocking entrepreneurship or working for someone else’s company, there’s simply no way to avoid marketing in the modern business world. From wooing angel investors to choosing the right marketing asset management software, the decisions you make when it comes to marketing can have high stakes. Building your own business or getting grow to build someone else’s, the pressure can be intimidating. Nevertheless, you have to focus on marketing to see your startup or established company succeed. But why is it so critical?

The right marketing tools will supercharge your success.


It’s always a good idea to find the best possible tools for managing your business. But when it comes to your marketing team, in particular, the right tools are an absolute necessity. Marketing asset management software, for example, will bring all of your marketing assets to a convenient central location. Keeping everything from videos and blog posts to brand guides and training materials can maintain brand consistency, streamline your marketing strategy, and even let you implement automation to make your company even more efficient.

You can speak directly to your target audience.


When you’re first getting started as an entrepreneur or business owner, one of the first steps you take is determining your target audience. With the rise of social media and email marketing, it’s easier than ever to reach the real-life versions of your ideal buyer persona. Once you’ve determined who your ideal client is, what they want to see, and where they spend their virtual time, you can ensure your products, services, and general messaging get in front of the right people‚Äîyour potential customers.

Your whole team feels valued.


If you’re your own boss, working as a solopreneur, you might not be considering other people’s strengths. But, if you’re working with a team of colleagues, employees, or contractors, paying close attention to each person’s individual strengths is a great way to plan your marketing efforts. Writers might focus their efforts on content creation, crafting the perfect LinkedIn posts or website copy, while designers will ensure your brand’s look and feel is consistent across platforms.

As you execute SWOT analysis (strengths, weaknesses, opportunities, and threats) and craft your marketing plan, paying close attention to the people executing it will give every a chance to contribute to a common goal: making your business the best it can be.

Your bottom line will thank you.


Marketing is just one factor that plays into your business’ profits, but it’s one of the most important. An effective marketing plan will pay off with a more profitable business. By extension, your growing profits will paint your company in a positive light to potential investors and existing stakeholders. When you’re earning more money, it’s clear that your business model and methods are sound. You’re clearly adhering to best practices (or at least efficient ones) in your marketing, sales, and overall operations. And, of course, few business owners will turn down the chance to improve their bottom line!

From managing marketing materials in your day job to building legitimacy for your new business, your marketing efforts directly impact your customer relations, profit margins, teamwork, and overall success. As a result of your social media, SEO, acquisition marketing, and other efforts, you’ll see a direct correlation to the growth of your company. Without a strong marketing plan, even the best business idea will suffer.

By making marketing a strong focus of your business plan overall, you’ll improve your chances of success, no matter what type of business you’re marketing or what stage of growth it’s in. From the personal touch of an entrepreneur’s social media post to the convenience of managing your marketing assets in one central place, marketing is the best way to build your business successfully.